Skout Media
Discovery Call
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Hello there!๐
Thanks for taking the time to meet with our team and considering us for your project.ย
Tell me a little about you and your company. I’d love to know:
- Tell me a little about yourself. Where you’re from, what you do for fun, your favorite candy bar, etc.
- Tell me a little about your company. How’d it start, what sets it apart, what’s your next significant milestone?
- What are you hoping to accomplish in this call?
What Challenges Are You Facing?๐
Over the years, we’ve worked with countless clients who shared they were facing challenges with their site. The most common are listed below. Which of these are you experiencing? Any challenges that aren’t listed?
- Poor Design and User Experience (UX)
- Poor Mobile Optimization
- Slow Loading Speeds
- Site Not Built for SEO
- Security Vulnerabilities
- Difficulty Updating Content
- Ineffective Calls-to-Action (CTAs)
- Limited Analytics and Tracking
- Cluttered Site Organization
- No Clear Site Goals
Three Key Insights๐ก
Generally, when businesses have the concerns we just talked about, it’s because they’ve missed a few key insights.ย
- ๏ You might have the wrong goal
- ๏You might have built your site for the wrong person
- ๏คYou might think you're done before you're done
What are the goals for your site?๐ฏ
Feel free to just say whatever comes to mind.
What are the goals for your site?๐ฏ
There should really be one primary goal – to make money.ย ๐ธ๐ธ๐ธ
Without this, mission drift sets in and becomes the death of your site.
Who do most sites get built for?๐
The answer may surprise you!ย
Who do most sites get built for?๐
In our experience, most business owners build their websites for themselves.ย
They see it as an extension of their brand and want to put their best foot forward. Unfortunately, they think shockingly little about what their audience wants. Without figuring this out, you’re building a site that won’t convert.ย ย
What’s Important to Visitors?๐
If you had to guess, what do you think is most important to site visitors?
What’s Important to Visitors?๐
If you had to guess, what do you think is most important to site visitors?
- ๏ฎDesign Quality
- ๏ฝSite Speed
- ๏ Site Navigation
- ๎นValue Proposition
What’s Important to Visitors?๐
Design Quality – Sites need to look professional on all devices.
“According to our research, 46.1% of people say a websiteโs design is the top criteria for deciding if a company is credible or not.”
– Stanford University –
Source: Stanford University
What’s Important to Visitors?๐
Site Speed – It doesn’t matter how good your design is if no one sees it because takes too long to load.
According to Google, the best page load speed is two seconds or less. Googleโs research shows that delays longer than two seconds can result in up to 87% abandonment rates.
If load times exceed 3 seconds, visitors form a โnegative perceptionโ of the brand and may tell their family and friends about their poor perception when talking about the brand.
- Negative Brand Perception (3 seconds)
- Desktop Load Time (2 seconds)
- Mobile Load Time (1.5 seconds)
Source: Google I/O 2019
What’s Important to Visitors?๐
Site Navigation – It doesn’t matter how fast your site loads if no one can find what they’re looking for.ย
According to research, 94% of usersย believe websites need to be easy to navigate, or they might leave. Another study found that 38% of visitors will stop engaging with your site immediately if it’s difficult or confusing to navigate.
Do you know how much your site map impacts how your site shows up in search engines? Hint: it’s quite a bit.ย
What’s Important to Visitors?๐
Value Proposition – It doesn’t matter how well they can navigate your site if they don’t believe you can solve their problem.ย
No one cares about your company. They care about themselves and the problems that you solve for them. So, how do you build a client-centric site? It is easy. You prioritize the visitorโs needs over your wants. You make it easy for them to see you can solve their biggest problems.
You also have to prioritize social proof. According toย University of Texasย research, when undecided customers see positive feedback from people like them, it reduces their perceived risk and encourages them to engage with your business.
Source: University of Texas, Austin
What’s Important to Visitors?๐
Our years of experience and data-driven research clarify what you should focus on.
How recently did you buy your car?๐
Many site owners think they’re done with their site once they finish building it.ย
What does maintenance involve?๐
The more complex your site is, the more moving parts there are to maintain.
At a minimum, every site should keep an eye on the following maintenance items each and every month:
- Site Security
- Site Backups
- Plug-in Updates
- Theme Updates
- Image Optimization
- Cashing Optimization
- CMS Updates
- HTTP updates
- PHP updates
- Speed optimization
- Navigation
- Copy & CTAs
- WordPress Architecture
Quick Check-In๐ก
Which of the insights are you resonating the most with? Which do you think is most impacting your site right now?
- ๏ You might have the wrong goal
- ๏You might have built your site for the wrong person
- ๏คYou might think you're done before you're done
How do You Solve These Problems?๐ญ
It’s actually much simpler than you think. It all starts with a proven process:
Project Research
We’ll work together to get to the bottom of what will make the perfect site for your needs.
Design & Develop
We’ll get straight to work and check in with you along the way to get feedback to ensure all is perfect.
Optimize & Launch
Final audit, speed and mobile device optimization, then 3…2…1… we’re go for launch!
Update & Maintain
Now it’s time to keep your site running smoothly while making changes to optimize profitability!
Where Does Skout Media Fit In?๐ญ
We’ve developed these key insights and our proven process by solving these problems for site owners just like you.ย
Working with Skout was simple, professional, and fast! As a new small business owner, they helped turn my vision into a reality!
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua!ย
It should not have been this easy! With Skout we increased site speed and overall functionality to drive more conversions on our website!
What’s Your Investment?๐ต
Speaking of money, you’re probably wondering what it costs to work together.ย
Depending on your circumstances, we might save you money based on your current costs. Many clients spend more on payroll and self-service than our service costs.
We’ll also work with you to increase conversions and profitability of your site, meaning it should more than pay for itself.
Three Ways to Save Even More!๐ธ
There are three ways to save on your site:ย
$50 Discount
Record a 90-second testimonial sharing your experience with our team.
Launch Discount
Launch on time and receive a discount based on our production schedule.
Referral Discount
Introduce a site owner who signs a contract for a discount on your final invoice.
Join Our Referral Program!๐ฃ
You can get paid for spreading the word about Skout Media.ย ย
Tell a Friend
Share about Skout with a friend who needs help with their website.
Make an Intro
Send an email connecting us so we can confirm we’re a good fit to help.
Make some Cash
Once the project is complete, we’ll pay you 10% of the build!
Next Steps to Launch Your Site ๐
Getting started in three easy steps.ย ย
Sign Contract
This contract outlines the details and timeline of the project.
Pay Deposit
Pay your 50% Deposit and we’ll set up your maintenance plan.ย
Schedule Onboarding
Schedule your onboarding meeting to get started with your build.ย