Husker Demo

Project Proposal

The Objective

We’re going to work together to create an online presence for Husker Demo where:

  • Potential clients can validate your credibility.
  • Clients can get in touch with you for estimates or troubleshooting.
  • You’ll stand above the boring competition through exciting and modern design.

YOUR NEW SITE

Key Components

Based on our conversation, we’ve identified key components that will benefit you the most. You’re welcome to decline any of these components if you don’t wish to include them.

This is the site that you described over the phone on Friday – complete with all the tabs, content, and sections that you want.

HOMEPAGE

Your site will have a simple-to-navigate homepage that will highlight your refreshed brand while connecting potential clients with the information they need.

Services Page

Your services are vital to your client’s success so we’ll highlight each with it’s own page to show it’s unique value to your potential clients. This extra space gives more room to be thorough with your offerings.

Clear Call-to-Actions

We’ll prominently feature concise language & messaging to encourage site visitors to either call you, schedule an appointment, pay their bills, or use tools that you provide. 

About Us

We want your clients to feel like you are a real person that they can and want to work with.

Gallery

We need to highlight the work you do with high quality photos that help potential clients enthusiastically take action.

SOCIAL MEDIA

The more followers you can get on social, the more you can stay front of mind with your audience. We’ll add prevalent social icons to encourage people to follow you online, including your LinkedIn News Feed.

Tool Integration

We’ll link up tools you love, like your online course platform, marketing hub, payment processing, etc. 

Google or Microsoft Integration

We can link your new site to your Google or Microsoft account so you can get right to work using your custom domain email, group chat apps, and more.

OUR PROCESS

Step 1 | Design Interview

We’re going to get to the bottom of who you are and what you’re about. Once we have a solid grasp of your company’s identity, we’ll be set up for success to create a design that portrays your unique value and resonates with the people you want to attract.

Step 2 | Design Presentation

We will share our initial design concept with you and tweak it until approved. We’ll work with you to incorporate your brand into the design. We usually do this by showing you a quick mock-up of your homepage.

Step 3 | Website Construction

Now that we have the design locked in, we’ll build your site. Once you send us your photos and specific language to make your “voice” loud and clear, we’ll begin construction.

From start to finish, it usually takes between 3-7 weeks to get a new site live. The timing largely depends on how quickly you respond to communication and provide the resources we need to complete your project. 

STEP 4 | TWEAKS AND ADJUSTMENTS

Once the first draft is complete, we’ll present the site to you and highlight the various components. Our pricing includes two rounds of revisions based on your feedback.

STEP 5 | LAUNCH

We’ll do a full site audit to ensure links are correct, forms go to the proper emails, and nothing is out of place. We fully optimize all content to ensure the site loads as fast as possible. Keep in mind, not all hosting is created equally. If you use budget hosting, your site speed will reflect that.

We’ll launch on Monday and be on call during your launch week to address any issues ironed out in the first couple of days.

You can sleep easy knowing we’ll be on-call over your launch week to ensure everything goes according to plan and will provide support for 30 days following launch. For extended support, see our site maintenance plan. 

YOUR INVESTMENT

The Cost

We believe good website design, site maintenance, and design retainer services are an investment that will increase your bottom line over time. Depending on your business, they often pay for themselves many times over in the first year alone. 

Below you can see the different design packages & ongoing services we can offer for your project. Each package & service is à la carte, allowing you to select only what you value. Pricing is based on our understanding of your unique needs and the anticipated work required to meet them. We believe the Basic Site package and the Site Maintenance plan will best suit your needs.

This is paid according to the timeline set in our Terms & Conditions. Paying promptly allows us to get straight to work so you can get the boost you’re looking for without delay.

Site Maintenance Plans

Our site maintenance plans take the stress out of owning a website and let you rest easy knowing that the people who built your site are ensuring it runs smoothly. Our ultra-fast hosting keeps your site online 99.95% of the time, protects your site from DDoS attacks, and includes regular site maintenance reports. Choose annual billing and get two months free!

Lite Plan

$99/month

  • Ultra-fast hosting •
  • Lite speed optimization •
    We will implement standard speed optimization practices with your new site or site transfer.
  • Monthly plugin updates •
  • Performance monitoring •
    On your monthly site maintenance report, you'll receive a weekly record of your site's speed performance.
  • Monthly site backups •
  • Included SSL Certificate •
    Free SSL certificates that ensure your client's safety is encrypted while browsing. This also helps your overall SEO and Google Standards scores.
  • Custom CDN •
    Our custom CDN package allows your site to load quickly anywhere in the world.
  • One site report monthly •
    A lite monthly report including plugin updates, monthly performance monitoring, monthly backups, speed optimization, and developer hour logs.

Plus Plan

$199/month

  • Ultra-fast hosting •
  • Pro speed optimization •

    In addition to our base speed optimization practices, we'll implement premium speed optimization software that ensures your website runs at the highest speeds 24/7.

  • Simple analytics report •

    You'll get a simple site traffic summary on your site maintenance plan.

  • Monthly plugin updates •
  • Premium video hosting •
    Signifigantly increases load speed for pages with video. Custom embed design to match your branding.
  • Weekly security monitoring •
  • Performance monitoring •
    On your bi-monthly site maintenance report, you'll receive a weekly record of your site's speed performance.
  • Weekly site backups •
  • Included SSL Certificate •
    Free SSL certificates that ensure your client's safety is encrypted while browsing. This also helps your overall SEO and Google Standards scores.
  • Custom CDN •
    Our custom CDN package allows your site to load quickly anywhere in the world.
  • Two site reports monthly •
    A bi-monthly report including plugin updates, weekly performance monitoring, weekly backups, speed optimization, simple analytics, weekly security checks, and developer hour logs.

Pro Plan

$299/month

  • Ultra-fast hosting •
  • Pro speed optimization •

    In addition to our base speed optimization practices, we'll implement premium speed optimization software that ensures your website runs at the highest speeds 24/7.

  • Detailed analytics report •

    You get more detailed analytics data from Google Analytics in your site maintenance report.

  • Weekly plugin updates •
  • Premium video hosting •
    Signifigantly increases load speed for pages with video. Custom embed design to match your branding.
  • Daily security monitoring •
  • Performance monitoring •
    On your weekly site maintenance report, you'll receive a daily record of your site's speed performance.
  • Uptime monitoring •
    Uptime monitoring every 60 seconds ensures that we are instantly notified of any downtime, allowing us to fix any problems before they become serious.
  • Broken link monitoring •
    Daily checks for unresponsive or broken links on every page and post on your site. This lets us fix broken links that could negatively impact SEO, user experience, or revenue.
  • Daily site backups •
  • Included SSL Certificate •
    Free SSL certificates that ensure your client's safety is encrypted while browsing. This also helps your overall SEO and Google Standards scores.
  • Custom CDN •
    Our custom CDN package allows your site to load quickly anywhere in the world.
  • Four site reports monthly •
    A weekly report including plugin updates, performance monitoring, daily backups, optimization, simple analytics, weekly security checks, uptime monitoring, broken link monitoring, and developer hour logs.
  • One developer hour monthly •

    One hour of hands-on site updates or changes included monthly.

Enterprise Plan

$499+/month

  • Customized plan •

    If you have a large site with complex maintenance needs, we'll work with you to create a custom plan. 

  • Multi-site bundling •

    If you have four or more sites, combining them into one Enterprise Plan can offer more features at a discounted price.

  • E-commerce tools & reports •
    We provide tools to ensure that your online store runs in tip-top shape, including weekly reporting of critical sales data.
  • Membership site •
    We will work with you to integrate tools and back-end accessibility for your membership needs.
  • SEO consulting & reports •
    We will work with you to identify top competitors, conduct keyword research, and determine an SEO strategy. Your weekly site maintenance report will also include key SEO insights.
  • Split testing tools •
    Split testing, also known as A/B testing, allows us to optimize user experience based on how different audiences interact with different versions of your site.
  • 3rd-party tool integration •
  • Custom subdomains •
  • Custom developer hours •
    We will work with you to determine the number of developer hours needed to best suit your site.

Custom Graphics

If you have any custom graphics needs, let us know! We have a few different branding packages available, but can also bill hourly for smaller projects. We make graphics in-house and also have a number of graphic designers that we partner with to get you the awesome graphics you need in a timely manner.

Music Composition & Production

Need a podcast intro or a full-blown soundtrack for your project? What about audio production to clean up an existing track? We’ve got you covered through our partnership with Aeon Music Studios. Just let us know and we’ll connect you to the expert!

NEXT STEPS & FAQ

Next Steps

  1. Sign the proposal (expires in 3 weeks)
  2. We’ll schedule the first strategy session
  3. We’ll be in touch with your final invoice and billing details

Proposal Expires In

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Frequently Asked Questions

Who is Skout Media?

We're an eclectic, knowledgeable team with an extensive range of passions. Each member is an expert in their field, and we’ve assembled them to do what they love: sharing their passion and knowledge with the world.

In addition to running our own niche sites, we serve clients with web design & development, branding design, site management and retainer, as well as music composition and prodution services.

How Do You Help Clients?

Investing in a website should increase your bottom line over time. To ensure we don't waste your money, we ask ourselves two big questions:

1. Can we help you with your goals? If not, we tell you right away and decline to build the site. We don't believe in getting paid to do a job if we don't believe we can deliver the results you're looking for.

2. What's the low-hanging fruit? We believe in taking advantage of the easy wins early to ensure your website pays for itself as quickly as possible.

Does Website Design include ongoing Site Maintenance or changes?

Our website design services include 30 days of support after launch. If you're interested in ongoing support after that time, check out our site maintenance and retainer plans.

What are the benefits of the site maintenance plan?

With our site maintenance plan, you get ultra-fast hosting at a great price and peace of mind knowing the people who built your site are keeping it running smoothly.

You also get to take advantage of our premium theme licenses, which provide regular updates to keep your site running smoothly. If you choose to maintain your site independently, we strongly recommend purchasing your own license to continue receiving these updates. Under the terms of our license, we can only provide updates to sites we maintain.

Additionally, you get access to our speed optimization software, 28-day back-up, custom CDN network, premium video hosting, etc. We'll also conduct a monthly site audit to ensure all is running smoothly.

What are the benefits of the site retainer plan?

The site retainer plan includes 2 hours of site updates each month (a $250 value). At $150/month, this plan more than pays for itself.

You also get priority over all our other non-retainer clients. This means when you need changes or updates, you'll get them within 1-2 weeks instead of being put at the back of the waiting list.

TERMS & CONDITIONS

Details of the work

You are hiring us, Skout Media, LLC, to design and develop a website(s) for the estimated total price outlined above.

You certify that you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we need to complete the project, including text, images, fonts, and other information as and when we need it and in the format that we ask for. You agree to review our work, provide feedback, and sign-off approval promptly and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.

We have the experience and ability to perform the services you need, and we will carry them out in a professional and timely manner. We will endeavor to meet all the deadlines set but are not responsible for a missed launch date or deadlines if you have been late in supplying materials or have not approved our work on time at any stage. We will also maintain the confidentiality of any information that you give us.

We will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, we will provide you with an additional quote for the extra design work needed. If you wish to cancel our agreement, you may do so, and we will retain the payments for the work completed to date.

Design Testing

We will test our designs in current versions of all major browsers, including those made by Apple, Microsoft, and Google.

We will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer for Windows or Mac, previous versions of Apple's Safari, Mozilla Firefox, or Chrome unless otherwise agreed upon.

Text content

We are not responsible for writing or inputting any text copy unless included in your proposal. We will be happy to help, but significant work on our part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.

Photographs

If needed, you will supply us with photographs either in digital or printed format. If you choose to buy stock photographs, that price will be added to the initial quote. Stock photography will not be purchased without your written approval. You are also encouraged to check sites like Unsplash.com for royalty-free stock images.

Changes and revisions

The estimate/quotation prices in this proposal are based on the time we estimate we will need to accomplish everything you have told us you want to achieve. If you want to change your mind, add extra pages, or even add new functionality, that won't be a problem. At that time, you will be provided with an additional quote for the extra work. For anything outside the scope of this original agreement, we may charge an additional 30% scope fee to our normal hourly rate.

Technical support

The quote provided includes the installation of your site on your server. Updates to and management of that server, plus any support issues or integrations like Google Analytics, will be up to you unless you choose to purchase our site maintenance plan.

We do not offer or include technical support for website hosting, email, or other services relating to website hosting unless you choose to purchase our site maintenance plan.

Legal

We are not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages—even if you have advised me of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Copyrights

You guarantee that you either own any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide for inclusion in the website or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the visual elements that we create for you for this project, and you should store them carefully as we are not required to keep them or provide any native source files that we used in making them.

You also own text content, photographs, and other data you provided unless someone else owns them. We own the HTML markup, CSS, and other code, and we license it to you for use on only this project.

We own our premium theme license and cannot share it with you unless you purchase our site maintenance plan. This means if you wish to continue receiving theme updates, you will need to purchase your own license. 

We also reserve the right to display a link in the footer, link to your completed project as part of our portfolio, and write about the project on/in websites, magazines, and books.

Payments

Our payment schedule will be as follows but may be revised based on further conversations between us.

  • 50% of the total fee upon approval of the proposal (deposit)
  • 100% of the total fee on completion of the project (balance)

We accept payments via check or PayPal.

Contract Transfer

You cannot transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason, one part of this contract becomes invalid or unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions, and the remaining parts of it remain in place.

DETAILS OF THE WORK

You are hiring us, Skout Media, LLC, to design and develop a website(s) for the estimated total price outlined above.

You certify that you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we need to complete the project, including text, images, fonts, and other information as and when we need it and in the format that we ask for. You agree to review our work, provide feedback, and sign-off approval promptly and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.

We have the experience and ability to perform the services you need, and we will carry them out in a professional and timely manner. We will endeavor to meet all the deadlines set but are not responsible for a missed launch date or deadlines if you have been late in supplying materials or have not approved our work on time at any stage. We will also maintain the confidentiality of any information that you give us.

We will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, we will provide you with an additional quote for the extra design work needed. If you wish to cancel our agreement, you may do so, and we will retain the payments for the work completed to date.

DESIGN TESTING

We will test our designs in current versions of all major browsers, including those made by Apple, Microsoft, and Google.

We will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer for Windows or Mac, previous versions of Apple's Safari, Mozilla Firefox, or Chrome unless otherwise agreed upon.

TEXT CONTENT

We are not responsible for writing or inputting any text copy unless included in your proposal. We will be happy to help, but significant work on our part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.

PHOTOGRAPHS

If needed, you will supply us with photographs either in digital or printed format. If you choose to buy stock photographs, that price will be added to the initial quote. Stock photography will not be purchased without your written approval. You are also encouraged to check sites like Unsplash.com for royalty-free stock images.

CHANGES AND REVISIONS

The estimate/quotation prices in this proposal are based on the time we estimate we will need to accomplish everything you have told us you want to achieve. If you want to change your mind, add extra pages, or even add new functionality, that won't be a problem. At that time, you will be provided with an additional quote for the extra work. For anything outside the scope of this original agreement, we may charge an additional 30% scope fee to our normal hourly rate.

TECHNICAL SUPPORT

The quote provided includes the installation of your site on your server. Updates to and management of that server, plus any support issues or integrations like Google Analytics, will be up to you unless you choose to purchase our site maintenance plan.

We do not offer or include technical support for website hosting, email, or other services relating to website hosting unless you choose to purchase our site maintenance plan.

LEGAL

We are not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages—even if you have advised me of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

COPYRIGHTS

You guarantee that you either own any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide for inclusion in the website or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the visual elements that we create for you for this project, and you should store them carefully as we are not required to keep them or provide any native source files that we used in making them.

You also own text content, photographs, and other data you provided unless someone else owns them. We own the HTML markup, CSS, and other code, and we license it to you for use on only this project.

We own our premium theme license and cannot share it with you unless you purchase our site maintenance plan. This means if you wish to continue receiving theme updates, you will need to purchase your own license.

We also reserve the right to display a link in the footer, link to your completed project as part of our portfolio, and write about the project on/in websites, magazines, and books.

PAYMENTS

Our payment schedule will be as follows but may be revised based on further conversations between us.

  • 50% of the total fee upon approval of the proposal (deposit)
  • 100% of the total fee on completion of the project (balance)

We accept payments via check or PayPal.

CONTRACT TRANSFER

You cannot transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason, one part of this contract becomes invalid or unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions, and the remaining parts of it remain in place.