Hello there!👋

Thanks for taking the time to meet with our team and considering us for your project. 

Tell me a little about you and your company. I’d love to know:

• Tell me a little about yourself. Where you’re from, what you do for fun, your family, etc.
• Tell me a little about your company. How’d it start, what sets it apart, what’s your next big goal?
• What are you hoping to accomplish in this call?

What Challenges Are You Facing?🔎

Over the years, we’ve worked with countless clients who shared they were facing challenges with their site. The most common are listed below. Which of these concerns you most about your new site? Any challenges that aren’t listed?

• Poor Design and User Experience (UX)
• Poor Mobile Optimization
• Slow Loading Speeds
• Site Not Built for SEO
• Security Vulnerabilities
• Difficulty Updating Content
• Ineffective Calls-to-Action (CTAs)
• Limited Analytics and Tracking
• Cluttered Site Organization
• No Clear Site Goals

Three Key Insights💡

Generally, when businesses have the concerns we just talked about, it’s because they’ve missed a few key insights. 

What are the goals for your site?🎯

Feel free to just say whatever comes to mind.

What are the goals for your site?🎯

There should really be one primary goal – to make money.  💸💸💸

Without this, mission drift sets in and becomes the death of your site.

Who do most sites get built for?🙋

The answer may surprise you! 

Who do most sites get built for?🙋

In our experience, most business owners build their websites for themselves. 

They see it as an extension of their brand and want to put their best foot forward. Unfortunately, they think shockingly little about what their audience wants. Without figuring this out, you’re building a site that won’t convert.  

What’s Important to Visitors?🙋

If you had to guess, what do you think is most important to site visitors?

What’s Important to Visitors?🙋

If you had to guess, what do you think is most important to site visitors?

What’s Important to Visitors?🙋

Design Quality – Sites need to look professional on all devices.

“According to our research, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not.”

– Stanford University –

What’s Important to Visitors?🙋

Site Speed – It doesn’t matter how good your design is if no one sees it because takes too long to load.

According to Google, the best page load speed is two seconds or less. Google’s research shows that delays longer than two seconds can result in up to 87% abandonment rates.

If load times exceed 3 seconds, visitors form a “negative perception” of the brand and may tell their family and friends about their poor perception when talking about the brand.

What’s Important to Visitors?🙋

Site Navigation – It doesn’t matter how fast your site loads if no one can find what they’re looking for. 

According to research, 94% of users believe websites need to be easy to navigate, or they might leave. Another study found that 38% of visitors will stop engaging with your site immediately if it’s difficult or confusing to navigate.

Do you know how much your site map impacts how your site shows up in search engines? Hint: it’s quite a bit. 

What’s Important to Visitors?🙋

Value Proposition – It doesn’t matter how well they can navigate your site if they don’t believe you can solve their problem. 

No one cares about your company. They care about themselves and the problems that you solve for them. So, how do you build a client-centric site? It is easy. You prioritize the visitor’s needs over your wants. You make it easy for them to see you can solve their biggest problems.

You also have to prioritize social proof. According to University of Texas research, when undecided customers see positive feedback from people like them, it reduces their perceived risk and encourages them to engage with your business.

What’s Important to Visitors?🙋

Our years of experience and data-driven research clarify what you should focus on.

What was the last car you bought?🚗

What kind of car was it? Was it a new or used car?

What does maintenance involve?🚗

The more complex your site is, the more moving parts there are to maintain.

Site owners should have a process for regularly monitoring the below maintenance items:

• Navigation Audits
• Copy & CTA Audits
• Architecture Audits
• User Management
• Broken Link Monitoring
• Search Console & Analytics
• Responsive Design Monitoring
• Browser Compatibility

Quick Check-In💡

Which of the insights are you resonating the most with? Which do you think is most important to get right for your new site?

How do You Solve These Problems?🔭

It’s actually much simpler than you think. It all starts with a proven process:

Where Does Skout Media Fit In?🔭

We’ve developed these key insights and our proven process by solving these problems for site owners just like you. 

What’s Your Investment?💵

Speaking of money, you’re probably wondering what it costs to work together. 

Four Ways to Save Even More!💸

Pick and choose what works for you: 

Referral Discount

Join Our Referral Program!📣

You can get paid for spreading the word about Skout Media.  

Make some Cash

Next Steps to Launch Your Site 🚀

Getting started in three easy steps.   

Pay Deposit